Phonely Introduces Free Calls to Help Customers Stay Connected Amid Rising Landline Costs

Hannah HoodWritten by Hannah Hood, on . Last updated

As a UK digital voice provider, Phonely is committed to making communication simple, accessible, and affordable for everyone, particularly at a time when rising landline costs are putting increasing pressure on households.

Recent announcements from major telecoms providers, including BT, highlight a continued increase in landline costs for UK customers. These changes are expected to disproportionately impact older adults and those who rely on landlines as their primary means of communication.

For many people, particularly older adults, the landline remains a vital lifeline, providing a simple and familiar way to stay in touch with friends, family, and essential services. However, rising costs risk creating hesitation around picking up the phone, adding unnecessary stress and potentially contributing to social isolation.

Introducing Free Phonely-to-Phonely Calls

In response, Phonely is introducing free calls between Phonely customers, helping to remove cost barriers and support those looking to reduce landline costs.

This new feature:

  • Applies to all customers, both new and existing
  • Covers all Phonely-to-Phonely calls
  • Does not use any inclusive minutes or allowances on customer accounts

By removing the cost of these calls, we aim to make it easier for people to stay connected, whether that’s a quick check-in with a loved one or a longer conversation with family and friends.

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Two elderly women smiling while talking on phones, representing staying connected through free landline calls

Supporting Communication and Reducing Loneliness

Staying connected is more important than ever. Research shows that millions of UK adults continue to rely on landlines, with older demographics significantly more likely to depend on fixed-line communication.

At the same time, loneliness remains a growing issue, particularly among older people. Regular phone conversations can play a crucial role in maintaining social connections, supporting wellbeing, and reducing feelings of isolation.

Phonely believes that cost should never be a barrier to these conversations, particularly as more households look for practical ways to reduce landline costs without losing touch with those who matter most.

Older woman relaxing on a sofa at home in a cosy living room, representing comfort and wellbeing

Helping Customers Feel More Confident About Calling

With ongoing cost-of-living pressures, even small concerns about call charges can influence behaviour. By making Phonely-to-Phonely calls free, we hope to reduce that anxiety and give customers greater confidence to pick up the phone whenever they need to.

Whether it’s speaking to friends, family or important services, our goal is simple: to help people stay connected without worrying about the cost.

A Simple Step Towards Better Communication

As the UK continues its transition to digital voice services, Phonely remains focused on delivering solutions that put customers first.

This initiative is a small but meaningful step towards ensuring that communication remains accessible, reliable, and inclusive, for everyone.

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Free Phonely-to-Phonely calls are now being rolled out to customers.

Recommend a Friend and Stay Connected for Less

We’re also encouraging customers to stay connected by introducing a simple recommend-a-friend initiative.

When you refer a friend or family member to Phonely, you’ll both receive a £25 Love2Shop voucher once they join. As Phonely customers, you’ll also benefit from free calls between each other, meaning you can talk for as long as you like without worrying about the cost.

Refer a friend today and start enjoying the benefits: https://get.phonely.co.uk/refer/

It’s another way we’re helping make communication more accessible, whether it’s catching up with loved ones, checking in regularly, or simply staying connected when it matters most.

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