How to Seek Out the Best Broadband & Landline Deals

Struggling to find the best broadband and landline deals? You’re not alone. With providers offering endless promotions, it’s hard to tell which deal actually saves you money. With the average UK household spending £30.84 per month on broadband services alone, so it’s important to know whether a home phone is included in your package. Some broadband deals come bundled with a digital voice home phone, while others require an additional cost. Always check the details before signing up.

How to find the best broadband & landline deals

Here’s what we’ll cover:

• Where to find hidden deals providers don’t advertise
• The pros and cons of comparison sites vs. direct provider searches
• How to avoid hidden fees and get the best extras
• The best current broadband & landline deals (February 2025)

Where to start your search

Knowing where to start can be half the battle! Here are some useful suggestions for you:

• Use comparison websites – Websites like Martin Lewis’ Money Saving Expert, MoneySuperMarket and Compare the Market let you compare deals from different providers. They do most of the legwork for you!
• Check provider websites – Some exclusive deals aren’t listed on comparison sites, so it’s worth visiting providers like us here at Phonely or Virgin Media directly.
• Look for social tariffs – If you receive certain benefits, you might be eligible for cheaper broadband and phone plans. You can find a full list of providers via Ofcom.
• Use Keywords: In your online search engine use words such as ‘deals’, ‘sale’ or ‘savings’ to bring up lesser known offers.

What to consider before signing up

Before signing a contract, compare the best broadband and landline deals UK to ensure you’re getting value beyond the price. For example, are you looking for the best BT landline and broadband deals for pensioners or general broadband-only packages? Here’s what to check:

• Broadband speed – If you only browse the web, a basic package may be fine. But if you stream, game, or work from home, you’ll need a faster connection.
• Contract length – Longer contracts often have better prices but can be less flexible if you want to switch for any reason, such as change in need or circumstance.
• Bundles – Some providers include TV and mobile services in their packages, which can be a great way to save if that’s what you need.
• Separate broadband and landline providers – Some providers offer broadband and landline together, but you might get a better deal by choosing different providers for each service.
• Additional features – Look for extras such as scam protection, voicemail, caller ID, and call forwarding, which can add value to your plan.
• Only pay for what you need – When looking at bundles, see if it is bloated with features you won’t use, if so you may find deals outside of a bundle that suit you better for less money.

Big-name providers vs smaller companies

Many people stick with BT, Sky, or Vodafone because they’re household names. They feel safe. But do they actually provide the best service? Not always.

• Familiarity vs. customer service: Big brands have long-standing reputations, but Trustpilot reviews tell a different story. BT’s rating is under 1.3 stars and is considered by the platform as being bad. Many customers report slow service, billing issues and untrained and unhelpful staff.
• Smaller providers = bigger savings? Phonely, The VoIP Shop, Xinix and other smaller brands often offer cheaper deals and better, more personalised support— but they may not be available everywhere.

Current broadband & landline deals to consider

As of February 2025, here are some deals to get you thinking:

You may notice that of all the providers above, Phonely offer only a digital landline service. If choosing Phonely you would have to source a separate broadband provider such as Onestream, who charge £19 a month. Now cheaper deals can be found out there, but even at this price, you get far more for your combined price of £33.76 than the BT Fibre Essentials, PAYG offering.

Why you should seriously consider real scam protection

With more people switching to digital voice services, scammers have more opportunities to trick unsuspecting customers. A broadband and landline deal that includes scam protection—like Phonely’s CallGuard—block scammers from every angle and gives you more control over who can reach you.

Frequently asked questions